But Our Stuff Isn't
Really Measurable
The Two-Page
Marketing Plan
The Bootstrap
Marketer's Shopping
When and How to
Hire Marketing Talent
Marriages Made in
After watching too many people read three pages of a business book and close the cover, we decided less is more. So we’ve compiled the marketing and management topics people find most interesting (or, frankly, that we find most interesting) into a series called More Green Banana Papers.

These are booklet-size, inexpensive, and quick to read. Order 25 or more of any title and we’ll personalize the covers with your company name. (Coming Soon)

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the Hard Way