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Presentation Overview:

Caroline Amory has grown four companies from the ground up, and she knows first-hand how unnatural the sales role is for many C-level executives. She outlines a typical biz-dev cycle for professional service firms, describes predictable roadblocks, and suggests ways to push through them successfully. Finally, she shares a plan for small and mid-sized firms who want to launch a new-business program without straining staff or budgets.